As a web manager on a marketing team, I can never take full credit for any digital project. The digital work our team creates is just that — a team effort. In the following digital work, my role is generally to develop the voice and tone of written words, to structure and organize content, to customize writing for the web, to manage content using a content management system (CMS), and to publish content that is free of errors and written for its primary target audience(s).

Website

University of Richmond School of Professional & Continuing Studies
spcs.richmond.edu

Description: Primary school website. All content with domain spcs.richmond.edu personally managed. Management methods include single-sourced content, mobile-optimized distributed imagery, custom landing pages, iframe-integrated inquiry forms, additional in-line inquiry forms, and integrating XML course catalog content. Centrally managed using Hannah Hill’s Cascade CMS in coordination with university communications and web services teams.

Blog Site

SPCS Pedagogy Community of Practice (CoP)
blog.richmond.edu/pedagogy

Description: WordPress site and blog, built and managed in university-approved WordPress template on university-provided platform. I serve as both website developer/manager and community coordinator. Management methods include event management, blogging, content development and email newsletter creation.

Facebook Page

School of Professional & Continuing Studies Facebook page
facebook.com/urspcs

Description: Official Facebook page of the University of Richmond School of Professional & Continuing Studies. Responsible for all content posted by the page. Management methods include image curation, scheduling posts, content marketing and direct marketing.

Additional Social Media Platforms

Description: Manage content and design of official University of Richmond School of Professional & Continuing Studies Twitter and Instagram social media posting sites, and Flickr photo posting site. These platforms require less maintenance and management of platform content than Facebook pages, but they require similar post and response management. Visiting Twitter and Instagram will reveal regular posting and interaction. Visiting Flickr will reveal curation of official school photos.

Twitter
www.twitter.com/urspcs

Instagram
www.instagram.com/urspcs

Flickr
www.flickr.com/urscs

Search & Social Media Ads

SPCS Online Search and Social Media Marketing

Description: Official paid ads for programs of study offered by the University of Richmond School of Professional & Continuing Studies. One sample from each ad platform is displayed below to represent the dozens of campaigns and hundreds of ads currently in circulation on these platforms. Responsible for managing online ads campaigns for Paralegal Studies undergraduate programs, Public History graduate program, Educational Leadership & Policy Studies graduate programs, Institute on Philanthropy professional education program, Beer Brewer Professional Certificate program, and Political Campaign Management Professional Certificate program.

Bing Search Ad

Facebook Social Media Ad

Google Search Ad

Twitter Social Media Ad

LinkedIn Social Meda Ad